Tool · Ad Copy
Meta Ad Text Checker
Write ad copy that displays perfectly across every Meta placement. Live character counts with truncation warnings before you go live.
Feed preview (truncated at ~125 chars)
Your primary text will appear here…
Headline
Description
Copy health
Reference data
Meta ad character limits by placement
Truncation occurs when copy exceeds these limits. Values are approximate and may vary.
| Placement | Primary text | Headline | Description |
|---|---|---|---|
| Facebook Feed | 125 | 40 | 30 |
| Instagram Feed | 125 | 40 | 30 |
| Facebook Right Column | 90 | 25 | 30 |
| Instagram Stories | 125 | 40 | N/A |
| Audience Network | 125 | 40 | 30 |
| Messenger Inbox | 125 | 40 | 30 |
| Reels | 72 | 40 | N/A |
FAQ
Common questions
What is the character limit for Meta (Facebook) ad primary text?
Meta primary text displays approximately 125 characters before being truncated with "See more." Most users never click, so your core message must land within the first 125 characters.
How many characters fit in a Meta ad headline?
Meta ad headlines are limited to 40 characters and display in full. Keep headlines benefit-focused and within this limit to avoid any truncation across placements.
What is the character limit for a Meta ad description?
Descriptions are limited to 30 characters in most Meta placements. Use this space for a price point, urgency cue, or a single strong differentiator.
Do Meta ad character limits affect ad performance?
Yes. Truncated primary text reduces message clarity and lowers click-through rates. Ads optimised to stay within the 125-character primary text limit typically outperform truncated versions.